Webinar: How to Test Your Next Big Enterprise Idea by Microsoft PM

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No one becomes a good Product Manager in a day. But we help you look inside the minds of great PMs to understand the mindset that makes them succeed. Because Product Management isn’t just a role, it’s a worldview, a set of skills that guide the way you think, and most importantly: lead.

Main takeaways:
– The first task of any PM breaking into the Enterprise World is to understand that unlike with Consumer products, you usually have a user and a customer, and they can be different people.
– When selling an Enterprise product, your mission is not only to delight the end-users in the organizations you serve, but firstly to convince their – IT Admins or whoever holds the software purchasing power in those organizations to buy your product.
– When validating or testing a new product or feature idea, it is tricky to overcome Agreement Bias from customers to distinguish between good and bad ideas. Asking customers, “Do you think this would be valuable to your organization?” may not give you the data you need to prioritize your investments.
– If you know what questions to ask, and use a proven method of asking subsequently specific questions to 5-6 potential customers, you can get a good sense of the appeal or willingness to pay for a product or feature idea.

Meet the Speaker: Georges Krinker

George has worked at Microsoft for 7+ years in various roles with different responsibilities. Currently, he is a Senior Program Manager.

View Speaker’s Full Profile (https://bit.ly/39O6kGx)

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

Get the FREE Product Book (https://prdct.school/2N303Og) and check out our curated list of free Product Management resources here (https://prdct.school/3rEXjWt)

Product School (http://bit.ly/2TqhCZ1) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

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