Workshop: Getting started with GA4

This is the first in a series of meetups where we will be collaborating on GA4. We’ll start out with a bit of teaching, then everyone will do hands-on work setting up your own GA4 property. In this session, we’ll cover:
* GA4 vs. Universal Analytics
* Setting up GA4
* Creating a migration plan
You’ll get more out of this workshop if you have sufficient permissions in a Google Analytics and Tag Manager account to be able to add a property and create tags. You won’t need to interfere with an existing property.