Introduction to Google Analytics

***This is a paid class. To purchase tickets, visit https://generalassemb.ly/education/introduction-to-google-analytics/denver/75230

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways
-Learn the basic setup, navigation, and interface of Google Analytics
-Get acquainted with basic terminology and mathematical formulas to understand key metrics
-Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
-Understand how to track goals and goal funnels
-Learn to identify exceptions and surface actionable insights

Preparation
-Please bring a laptop computer to class (a Windows PC or MacBook)
-Have the Google Chrome Web Browser installed on your computer (https://www.google.com/chrome/browser/desktop/index.html)
-Sign up for a Google Demo Account (https://analytics.google.com/analytics/web/demoAccount)
-Bookmark this worksheet: (https://docs.google.com/spreadsheets/d/1esbw1p3htF3S-iA57UNl5HuFJbjpXaRuiAwzxzKDasw/edit?usp=sharing)