DIGITAL MARKETING BOOTCAMP

This is a PAID workshop. Please follow the link below to register: https://generalassemb.ly/education/digital-marketing-bootcamp–2/austin/105118

About This Workshop
Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to build your brand and marketing strategy, leverage the key channels of search, social, email, and paid marketing, and analyze and optimize your campaigns with data-driven decisions.

Interested in seeing this class held privately at your organization?
Email us at [masked] to request more info.

Takeaways
• A solid understanding of who your customers are and how to segment your audience for more effective marketing.
• How to develop a marketing funnel based on your conversion flow.
• How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
• How to convert website visitors through website optimization, landing page creation, and lead nurturing.
• How to measure your marketing and use analytics to improve your efforts.

Preparation
• Laptop
• Project/company that you want to focus on during the exercises portion
• Google AdWords Keyword Planner Tool (free account here: https://ads.google.com/home/tools/keyword-planner/)